STYLE + TREAT

Curl Activator

One product for better curls

Salon Grade

Protect + Enhance

Natural Curl Structure

Simple curl care.

A balanced, nourishing leave-in solution built on the Style + Treat™philosophy. This multi-tasking formula absorbs like skincare without heaviness. Lightweight on waves, rich on coils, it detangles, defines, lifts and hydrates. Supporting scalp comfort with plant-powered, science-backed actives.

As seen in

  • Vogue
  • Stylist
  • Black Beauty and Hair
  • GQ
  • Marie Claire
Curl Activator
Curl Activator Stock-up Duo
Curl Essential Kit
Vegan Society, Cruelty Free International, Dermatologically tested, Safe for children 3+

Curl Activator

Crème-gel

  • Your curl ritual, simplified.
  • Science backed natural actives.
  • Style + Treat™ formulation.
Product info

A balanced, salon-grade formula that works without weight or complexity. A single product that hydrates, defines and detangles with ease while adding root volume and shine, leaving soft-touch curls with a weightless finish.

A crème-gel that encourages your natural curl pattern with nourishing benefits. Delivering healthy looking results from dry, dull hair. Easy to achieve at home and trusted by salon professionals.

Made with plant-powered actives. No Parfums. No Silicones.

                                    What hair types?

                                    All curl types 2A–4C

                                    Works on anyone with a little frizz or natural texture.

                                    • Fine hair – lightweight, non-greasy
                                    • Thick hair – controls frizz and adds manageability
                                    • Coarser texture – boosts softness and slip
                                    How to best use
                                    • Apply to wet hair only, not towel-dried
                                    • Use a small, even amount
                                    • Coat each strand evenly
                                    • Rake and push into hair
                                    • Seal the ends for moisture
                                    • Safe near the roots for volume
                                    • Re-wet hair to keep it wet while styling
                                    • Scrunch until you hear “squish”

                                    + Easy refresh: the next day, mist hair with water and apply a little diluted product to reset and reshape curls.

                                    Ingredients

                                    Aqua, Dipropylene Glycol, Linum Usitatissimum (Flax) Seed Extract, Polyquaternium-37, Hydroxypropyl Starch, Propylene Glycol Dicaprylate/Dicaprate, Cetearyl Alcohol, Salvia Hispanica (Chia) Seed Extract, Tocopheryl Acetate (Vitamin E), Propanediol, Calophyllum Tacamahaca (Tamanu) Seed Oil, Aloe Barbadensis (Aloe Vera) Leaf Juice, Tilia Platyphyllos (Linden) Extract, Sodium Carrageenan (Red Algae Extract), Squalene, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Maris Sal (Sea Salt), Glycerin (Vegetable), C14-22 Alcohols, Xylitol, Undecane, Tridecane, Trideceth-6, C12-20 Alkyl Glucoside, Glyceryl Oleate Citrate, Benzyl Alcohol, Phenylpropanol, Caprylic/Capric Triglyceride, Caprylic Acid, Cymbopogon Flexuosus (Lemongrass) Oil, Citrus Grandis (Grapefruit) Peel Oil, Citrus Limon (Lemon) Peel Oil, Cymbopogon Winterianus (Citronella) Herb Oil, Sodium Benzoate, Glucose, Potassium Sorbate, Phenoxyethanol, Phenethyl Alcohol, Dehydroacetic Acid, Benzoic Acid, Tocopherol, Citral, Limonene, Citronellol, Geraniol.

                                    • 50,000+ customers
                                    • Free UK delivery over £50
                                    Real results

                                    Same hair. One ritual.

                                    Real people with every pattern from waves to coils. Drag each photo to compare before and after.

                                    AfterBeforeBeforeAfter
                                    Gentle enough for little ones
                                    AfterBeforeBeforeAfter
                                    Undefined waves to bouncy curls
                                    AfterBeforeBeforeAfter
                                    Frizzy lengths to glossy, springy curls
                                    AfterBeforeBeforeAfter
                                    Limp waves to soft, defined texture
                                    AfterBeforeBeforeAfter
                                    Long curls to clumped definition
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                                    Coils styled to lock in moisture
                                    AfterBeforeBeforeAfter
                                    Volume to defined ringlets

                                    Swipe for more · drag the handle to compare

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                                    Trusted by 50,000+ Customers

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                                    • 100% Vegan

                                      Certified by Vegan Society

                                    • Cruelty Free

                                      Leaping Bunny Approved

                                    • Clinically Approved

                                      Derma tested safe for skin

                                    • Ingredient Concious

                                      Formulated with care

                                    Tamanu + Lemongrass

                                    A light treatment & styling solution.

                                    Textured hair relies on styling products more often than most. Curljar delivers consistent performance with long-term benefits.

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