LESS STEPS + BETTER CURLS

From complicated routines to simplicity.

Styling curls previously meant a routine. Leave-in, cream, gel, mousse, oil, serum. Each doing one small job, each adding minutes to wash day.

Then in 2020 the world paused, and self-care became about simplicity, not more steps. Curl care hadn't caught up yet.

So we rebalanced what curl care actually needs. The result is our Style + Treat™ approach: styling performance and conditioning care in one formula, built for different hair types, curl pattern and climate.

"I love my curls, I just don't love the routine."

We heard this from the community often, that's the gap we set out to close.
Golden Ratio

One jar. One big win.

Our Style + Treat™ formula took home Best Multi-Tasker for Curls at the Marie Claire UK Hair Awards 2026.

Live Transformations. Real Reactions.

Curljar has never lived only online. Some of our favourite moments have happened in person, watching someone see their curls potential for the first time.

  • John Lewis Events

    100's of customers. Local professionals on hand to guide first-timers through understanding their hair potential.

  • Dyson Collaboration

    Three sold-out events. Curls styled live using Dyson's newest technology, proof that great tools and great formula work best together.

  • Ideas Fest Challenge

    10 top specialists. September weather in Britain, so naturally we came prepared for anything.

Your Frizz, Our Canvas.

Crafting Curls & Confidence

Reduced knots, easy detangling, calmer wash days for parents and kids alike. Quick to apply, easy to rinse out, gentle on the scalp.

Derma tested, kind to skin, and suitable for children aged 3+.

Safe for kids
Golden Ratio

A Leaping Bunny approved brand

Learn more about Curljar's commitment +

Curl Jar believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit crueltyfreeinternational.org