Bringing curl talk into a space it’s never inhabited before. Creps x Curls was a culture moment welcomed by industry leaders in sneaker care, Crep Protect. Thank you to PresentedBy for hosting a weekend of curl care alongside sneaker heat.
Watch it here - The Dubai Mall Creps x Curls 🔥
We set out to create a space that honoured both worlds - because just like sneakers, our hair is a symbol of self-expression, confidence, and individuality. Caring for them is our mission.
And it worked!
An event welcomed by the brilliant Tuesday Le Roux, this was the first-of-its-kind that brought together a bold mix all under one roof. It's exactly the kind of cultural crossover Curl Jar was made for. To start conversations where they don’t usually happen... right in the middle of a performance-driven, often male-dominated retail space.
What’s Next for Curl Jar?
We’re planning more takeovers. More unexpected moments in spaces where curls can be seen, celebrated, and served.
