Bringing curl talk into a space it’s never been before.
PresentedBy store hosted a weekend of curl care alongside sneaker heat.
Set out to create a moment that honoured both worlds because just like sneakers, our hair is a symbol of self-expression, confidence, and individuality.
Welcomed by the brilliant Tuesday Le Roux, it was a first-of-its-kind event that brought together a bold mix all under one roof. It's exactly the sort cultural crossover Curl Jar was made for. To start conversations where they don’t usually happen...
Watch it here - The Dubai Mall Creps x Curls 🔥
